Final Animation

For my final animation, I worked on a 30 second collage style animation in After Effects. I also worked on this project for another class: The Business of Artist Management.

My objective in this class was to create a marketing roll out plan for a music artist. Within that marketing plan, I was tasked with creating creative content for social media platforms. I decided to make an animation for instagram that would introduce/ tease one of Musa’s new songs that will be released on their EP, 111 rogers. The name of the song was “the night.”

I listened to this song multiple times and wrote down words and emotions that stood out to me in order to start creating the style of the animation. Some of the words I wrote down were: blur, fade, trippy, and bass. I then started to put together a mood board that represented the entire EP. I found these reference photos on Pinterest.

One of my group members in the Business of Artist Management class whom manages the artist Musa, sent me photos of the artist used in press releases. I used those photos in my animation and also gathers more photos from Pinterest in order to use as my assets. This was the first draft of my final animation:

I really liked the overall feel and visual of my first draft, yet I wanted to tighten up the camera transitions and add to the animation to make it more dynamic in the second half. This was what I came up with:

I am very happy with how my animation came out and proud of myself for making it. I would say the most challenging thing I faced during this project was the getting the timing of motion right and also working with the camera. It was a process of patience and multiple attempts, but it really paid off in the end. I really like working in AfterEffects and this project made me learn a lot more about the software. Really explored with the effects AfterEffects has to offer which is something I didn’t do in my first AfterEffects project. I really like making creative content for music artists, especially through exploring animation and is something that I am very interested in pursuing in the future.

I also used this tutorial in helping me learn more about AffectEffects special effects.