In my Business of Artist Management class, we are tasked with creating a marketing rollout plan for the release of our artist’s upcoming EP. Within this marketing plan, we want to post a 30 second to 1 minute animation that creates hype and excitement for the release of the EP. I will be taking on creating this animation, which will also serve as my final project for this class.
The artist we are creating a marketing rollout plan for is Musa. They’re music can be found on Soundcloud at:
I want to create a dynamic animation that best represents the mood, meaning, and style of the album. I am still in the process of researching and understanding exactly what I want to do with this. I am waiting on answers from the artist:
– What is this EP about? What is it inspired by?
– What do you want others to feel when they listen to this EP?
– What song would benefit the most from an animated clip?
I starting putting together a mood board on Pintrest. I listening through the EP multiple times and collected images that I thought were good visual representation of the feelings, moods, and vibes of the EP.
As I speak to the artist more about their direction, I will have a better foundation to build off of. I look forward to making this short animation one of quality and excitement.
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