After reading this article on Scooter Braun, I have grown to admire his managment. He was able to successfully mold Justin Bieber into stardom using ethical values as his foundation. I say ethical because when the author juxtaposes Scooter and other managers, such as Colonel Tom Parker, Scooter seems to really have his client in his best interest. Scooter likes making money and is good at it, but he does not over do it and let greed take the best of him. He takes a 15-21% cut of his artist’s makings unlike Parker who took 51%. He donates to charities with every deal he makes. He paid for Justin Bieber and his mother’s housing while they were in the United States. Bieber even looks to Scooter as a “close uncle.” I really respect Scooter’s relationship he seems to have with the artists he manage. He refers to his belief in karma and this reflects his mindset of sharing success. I feel like Scooter and Bieber exhibit an ideal manager and artist partnership. He is definitely the opposite of a Svengali type of manager.
In terms of the Listening and Longing reading, I found a lot of it to be a foreshadowing of today. The excessive obsession with a public figure such as Jenny Lind mimics today’s Bieliebers. The critics that rose from Jenny Mind Mania mimic the millions of negative comments or paparazzi that we are exposed to everyday. The very staged photo with Jenny Lind, Ossian E. Dodge and Phones T. Barnum mimics magazine covers and photoshoots celebrities have to add to the image of their brand. It is so interesting to me that after all these years, from the antebellum period to present day, that we have carried the same behavior. This makes me wonder if celebrity fandom will ever die down?




























